UTV and ATV Accessories Upfitting
At Gene’s Tire and Service Center, we do more than tires — we’re your one-stop shop for UTV and ATV accessories and custom upfitting.
Whether you’re gearing up for the trails, the farm, or weekend adventures, our team can outfit your vehicle with everything you need to boost performance, comfort, and style. From lift kits and LED lighting to winches, racks, and rugged tires, we’ll help turn your ride into a machine built for work or play.
UTV & ATV Accessory Brands
At Gene’s Tire and Service Center, we proudly offer top-tier UTV and ATV accessories from trusted brands like Rough Country, LandW, CA Tech USA, and SuperATV. Whether you’re after rugged performance, premium suspension components, or custom upgrades, these brands deliver the durability and innovation serious riders count on. From Rough Country’s lift kits and lights to L&W’s utility racks, CA Tech’s precision-engineered parts, and SuperATV’s trail-tough accessories, we carry what you need to take your ride to the next level — and our team is here to install it right.
Featured UTV and ATV Accessories
LED Light Bars & Pods
Light up the night with high-performance LED light bars and pods. Perfect for trail riding, hunting, or working after dark — our lighting solutions add visibility, safety, and serious style to your machine
Aggressive Off-Road Tires
Get the traction you need with top-tier UTV and ATV tires. From mud and rocks to snow and sand, we’ll help you choose the right tread for your terrain — and install them fast.
Winches & Recovery Gear
Don’t get stuck without a way out. We install powerful winch systems and recovery accessories that give you peace of mind when the terrain gets rough or the mud gets deep.
Lift Kits & Suspension Upgrades
Raise your game with a lift kit designed for clearance, performance, and an intimidating look. We carry and install high-quality suspension kits tailored to your ride and your riding style.
Storage & Racks
Make room for more adventure with durable racks, storage boxes, and cargo solutions. Whether it’s tools, gear, or hunting equipment — we’ll help you carry it all with confidence.
Chris Higbee – A True ATV & UTV Enthusiast, Expert, and Off-Road Specialist
Chris Higbee, owner of Gene’s Tire and Service Center, isn’t just a business owner—he’s a passionate ATV and UTV enthusiast who lives and breathes off-road performance. With years of hands-on experience riding, modifying, and repairing off-road machines, Chris understands exactly what it takes to keep your UTV or ATV running at peak performance. His expertise, combined with a dedication to quality service, makes Gene’s the go-to destination for riders looking for top-tier upfitting, maintenance, and repairs.
BMR 2025